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Social Media: Communicating Your Business

Discover The Power Of Digital Communication

If communication is key to a healthy relationship between partners, then the same can be said about your business and customers.

Too often businesses are eager to sell. They forget to communicate with their customers, letting their questions and valuable feedback fall on deaf ears or receiving silence in response.

The fastest ways to lose loyalty in a competitive digital environment is to make the customer feel like they don’t matter after the sale.

Here is where social media can bridge the connection between business and customer. Read on.

What Is Social Media?

 social media facebookPhoto by William Iven on Unsplash

Social media are the digital platforms that allow users to share their own experiences and thoughts with everyone else using it. This includes platforms such as:

  • Facebook
  • Instagram
  • Twitter
  • YouTube

That being said, social media isn’t just limited to these platforms – it also includes blogs and other websites where user-generated content can be hosted (like Tumblr or Reddit).

Why Is Social Media Important For A Business?

The keyword in social media is “social.” The ability to connect with everyone who uses the platform makes it a powerful tool for reaching a wider audience (and therefore potential customers) to notice your business.

As a result, almost every business (online or physical) can benefit from participating in social media.

Whether it’s for expanding your reach, finding more customers, searching for feedback, or retaining loyalty, the endless benefits social media brings to a business can’t be stressed enough.

What Does Effective Social Media Usage Look Like?

social media communicatingPhoto by William Iven on Unsplash

While most businesses associate social media with promoting or advertising their products, that’s only part of the benefit. Since both businesses and customers can converse on the platform, effective usage means there’s a healthy back-and-forth between the two. Examples of this include:

  • Acknowledging and considering customer feedback when they offer it
  • Expressing gratitude towards a customer when they compliment or purchase your product
  • Actively listening to customer grievances and resolving them in a timely manner

The list of examples is numerous, but the common practice is obvious: good communication is essential – it’s an opportunity to “show” the voice of your business.

How Can I Implement Social Media Into My Business?

It can be daunting figuring out the most suitable (and profitable) one for your business goals. Since every platform, from Facebook to YouTube, have different functions, it’s crucial to know how each one can help you reach the right audience.

Are you providing useful information about how your products can benefit customers? Consider using a blog so they can easily find the information they need.

Are you raising awareness of your product through professional photography? Your best choice would be Instagram since it’s an image orientated platform.

Different needs call for different media, and knowing which to use can make or break a marketing campaign.

That was a brief look into the relationship between social media and your business.

Thanks for reading!

Interested in launching your social media campaign to expand your reach? We at Digital Zoopedia are ready to help you accomplish your social marketing needs, so you can rest easy knowing you are good hands. If you’re ready, email or find out more here!

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