Finding your footing in the e-commerce industry can be a tough thing to do, especially when you are completely new and just recently created your custom ecommerce website. It would be a real waste if your beautifully designed website have no sales due to low traffic. However, there are ways to increase traffic to your ecommerce website, and I will show you how to do it. The tips are just right below this paragraph, go on now, don’t be shy.
Social Media Is Your Best Friend
Ahh~social media, the place for sorts of news and gossips gather and due to this social media has become an important tool in e-commerce businesses. By leveraging this fact to your advantage, you will be able to net a fair amount of visitors to your ecommerce website. Platforms such as Instagram, Twitter, and Facebook are perfect for promoting your ecommerce website to both your current customers and potential customers. These platforms will expose your website to millions of potential customers and they also lets you engage with customers directly. Plus, with every likes and shares you get free marketing, courtesy of your loyal customers. Not to mention you can reach out and attract new customers through smart use of hashtags.
Use Search Engine Optimizer (SEO) For Your ECommerce Website
This is one of the things many e-commerce business owners tend to take lightly or overlook. SEO widens the tactics you can employ to boost traffic for your website; from creating original quality content for your audience to writing concise meta title and description.
Visibility of your ecommerce website on Google search result’s page depends on the keywords and it’s rank. If the keywords ranking are low, chances for it being discovered is low too. So get an seo specialist or an seo company to work this out for you. The results won’t be seen immediately, but once happen and kick in it’ll make you smile.
Send Those Marketing Emails Out
Marketing email is an effective way to stay connected with your e-commerce customers, but they must send correctly. You can’t bombard your customers with marketing emails, you might annoy them which in turn make them stop reading your emails or unsubscribe. Not only that, the content of the email must be something attractive. If you send something sounds like this:
“Hey there, Mr. Rich. Buy our stuffs please”.
Chances are they won’t open, you’d just annoy them instead. Send out something like this:
“Hello Mr. Rich, how are you? We haven’t received your visit for quite some time now. We have new items that might interest you. So drop us a visit soon.”
Appeal to their senses and emotions by writing in a friendly and warm tone. Add something to your sentence that makes it like you know what they like and you have something just what they might and want. This way you will be able to stir up the feelings of warmth and curiosity in your clients.
Also by attaching photos and link to product you stated will entice your customers to visit your website page. This way not only your customer will click and read your email, but they’ll drop a visit to your website. Contributing to the amount of traffic your website receives for the day of the week and raising up the value of the page.
Invite A Guest Blogger For Your E-Commerce Website
With a guest blogger writes content for your website and it’s business, your will get an increase in two ways. Your existing customers will frequently drop by your website to read the blog and if the guest blogger has a lot of people following him/her, then your business have high chances of getting new customers.
The function of inviting a guest blogger to write something for your ecommerce website is for the content to act as some sort of testimony to convince that you are running a good and trustable business, as well as products that actually help for real. When people read these, they will be more inclined to commit a purchase from your website.